This week I will be reviewing Kathy’s blog, Lucid Dreamer (uderrated.com).
First Impressions: Kathy’s blog does not have that much content, however, her About page gave me some insight into the type of content she is trying to convey! I enjoyed that she has a picture of herself because her blog is personal, where she talks about her dreams and (book) recommendations. This is a great way to market your blog, as when someone looks at the About page they will know this is a personal blog about her, and not about any other sort of content.
By posting personal recountings of her dreams, she is presenting herself in a vulnerable way that we don’t see often online! In Hollenbaugh’s article, Self-Presentation in Social Media: Review and Research Opportunities, they talk about ‘self-disclosure’, “Self-disclosure, the revelation of personal information (i.e., thoughts or feelings) to others (Derlega et al., 2008), is distinct from self-presentation, yet it is an essential tool for those attempting to present their actual or ideal image” (Hollenbaugh, 2020). By talking about her personal life, and her dreams, she is practicing self-disclosure, which is rare online.
Marketability: Kathy has not yet worked on many aspects of marketability. It is a little bit confusing navigating her website and the content that she is actually posting, which makes it harder to market to a specific audience. I would recommend having her “Dream Diary” as the first thing you see when you open the site. On top of that, I would recommend some more pictures or icons that allude to the type of content she is posting so that the audience knows what kind of blog it is!
Unfortunately, she has not posted any recommendations, as this would be where the marketability aspect can come from. If she started recommending some manga or books, she would be able to market that type of content to have her audience looking at the stuff she is recommending. This part of her blog could be pretty easy and laid back too, she wouldn’t have to go into detail but maybe just have Pinterest board-like grid of different manga, board games, and card games that she likes!
Conclusion: Unfortunately Kathy does not have enough content on her blog for me to make a good and accurate assessment of her content, however, I gave several recommendations and things I would like to see from her blog!
Hollenbaugh, E. E. (2020). Self-Presentation in Social Media: Review and Research Opportunities. Review of Communication Research, 9, 80-98. Retrieved from https://www.rcommunicationr.org/index.php/rcr/article/view/71